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      Home  Promotion  Promotion Terminology
      

      

      
  
  
      
    
      
    
      Promotion Terminology
      
    
      
      
      
        
      Impression
      
        
      Also referred to as "adviews" or "exposures."
          Occurs when an a banner is displayed to a visitor. 
      
        
      CPM (Cost Per Thousand)
      
        
      A term originating from the offline promotion world. Refers
          to the total cost of making an a show seen by 1,000 people. On
          the Web, it could be thought of as the cost for 1,000 impressions
          / adviews / exposures.
      
        
      Click
      
        
      When a visitor clicks her mouse on a banner, she is transferred
          to the promoter's site. The number of responses to a banner
          is sometimes refereed to as the number of "clicks." 
      
        
      CTR (Click Through Rate)
      
        
      The percentage of click throughs to banner views. A 1% CTR means
          that 1% of each 1000 banner views (or 10 visitors) have clicked
          through. 
      
        
      Page Views
      
        
      Also known as "page requests" or "page transfers."
          Occurs when a Web page is presented to a Website visitor. Home
          pages generally get many more page views than subpages. 
      
        
      Hits
      
        
      The number of machine requests required to construct a page.
          For example, a page with eight graphics and text is equivalent
          to nine hits, eight for graphics, one for text. 
      
        
      ROS(Run of Site)
      
        
      Refers to displaying a  ad throughout a website or a banner
          network with no targeting by keyword or site category. Run
          of site promotion costs substantially less than more targeted
          promotion.
      
      
      
      
      Contact for Promotion
      
    
      
  
      

      






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